This semester I am taking a portfolio class for my major, we were assigned a retail project that happened to be a competition through Godiva as well. The project in a nut shell is that we had to design a 25 by 40 feet space that can be used inside a mall or on it's own. Here is my final presentation :) enjoy.
My concept statement:
It is truly a golden moment when you walk into the 1,000 square foot Godiva Chocolatier store. With a storefront on 40 feet wide and ceiling heights ranging between 10 and 11 feet, you get the reassurance that you are in for more than just a regular chocolate treat. The dark chocolate raised panel acoustical tile ceiling flows into the caramel colored wall covering and melts onto the white chocolate and caramel floors. The walls are lined with boxed gift sets and a variety of individual treats.
A theater with dark chocolate cabinets and a light marble counter top provides a spacious are for the chefs to sip seasonal fruits, create pastries, and display finished products will provide you with some entertainment as all as some knowledge of this delectable treat and how it was made. A friendly serving counter stocked with chocolate drinks, coffee and teas is just a few steps away from the spacious seating area where you can sit and enjoy your chocolate treats. The whole store gives the visitor a feeling of being inside a nice chocolaty treat.
My grade has yet to be determined and whether or not it will be sent to Godiva for the competition, has not been determined either. I will update asap :)
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